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🦧 let's talk about milk today
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🦧 let's talk about milk today

Ape of Omaha
Jul 7, 2022
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🦧 let's talk about milk today
www.wiseape.fyi

🤷 searching for new opportunities…

here’s a little something different today

i do a lot of ā€œidea searchingā€, trying to identify new markets and potential investment opportunities

i’ve been thinking about non-dairy milk a lot lately. im still working out my thoughts, and i thought i’d share it here as a semi-diary so that i can come back to it later. i hope it’s interesting!

šŸ“ˆ market’s expanding fast yo!

  • plant-basedĀ milkĀ retail sales totaled $2.5B (15% of all US milk retail sales; 2020) and isĀ projectedĀ to occupy 30% of all milk sales by 2026

    • much of that growth will likely come from new offerings from small batch producers: oat, almonds, soybean, potato, cashews, hemp seeds, etc.

  • lab-grown milk is also on the horizon, as new startups attempt to create proteins thatĀ better recreateĀ traditional dairy’s authentic mouthfeel and temperature resistance that plant-based milk has not quite achieved yet

  • milk aside, the alternative dairy market as a whole is expected to double toĀ $50BĀ by 2028 at a 10% cagr!

🧠 health » ethics

  • surveyĀ from euromonitor int’l (2021) reveals that 40% of dairy-free consumers say that restricting their consumption of animal-based products makes them ā€œfeel healthierā€

  • this is far higher than the 27% that cited ethical reasons, including environmental concerns, animal rights

šŸš€ startups im interested in & would try

  • perfect day

    • lab-grown proteins nutritionally identical to that of cow milk, including casein and whey protein powder

    • partner brands using perfect day’s proteins include betterland milk, bored cow, brave robot, and more

  • almond cow

    • home appliance that lets you make plant-based milk inĀ less than a minuteĀ 

  • brown foods

    • yc-backed maker of unreal milk (lab-grownĀ using mammalian cell culture technology), leaving 90% less carbon footprint compared to conventional milk

  • sophie's bionutrients

    • maker of the world’s first microalgae-based milk that offers more vitamin content that plant-based protein flour

šŸ“° regulatory headwinds

  • 2018: senateĀ defeatsĀ a measure that would have protected plant-based companies’ rights to call their products ā€œmilkā€, ā€œyogurtā€, or ā€œcheeseā€

  • 2021: dairy pride act isĀ reintroduced, requiring the fda to issue guidance for nationwide enforcement of mislabeled imitation dairy products within 90 days

today’s email was a lil’ different in content from my usual stuff… but i hope it was interesting!

always always feel free to email me (apeofomaha@substack.com) to ask any questions! :)


šŸ’” something im thinking about…


šŸ™ closing comments

all of this is just one ape’s thoughts, but I would love to hear what you want to know about! happy trading!



as always, just another ape's thoughts and opinions – i am no financial advisor! (i am no substitute for professional financial services)

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