🦧 let's talk about milk today
🤷 searching for new opportunities…
here’s a little something different today
i do a lot of “idea searching”, trying to identify new markets and potential investment opportunities
i’ve been thinking about non-dairy milk a lot lately. im still working out my thoughts, and i thought i’d share it here as a semi-diary so that i can come back to it later. i hope it’s interesting!
📈 market’s expanding fast yo!
plant-based milk retail sales totaled $2.5B (15% of all US milk retail sales; 2020) and is projected to occupy 30% of all milk sales by 2026
much of that growth will likely come from new offerings from small batch producers: oat, almonds, soybean, potato, cashews, hemp seeds, etc.
lab-grown milk is also on the horizon, as new startups attempt to create proteins that better recreate traditional dairy’s authentic mouthfeel and temperature resistance that plant-based milk has not quite achieved yet
🧠 health » ethics
survey from euromonitor int’l (2021) reveals that 40% of dairy-free consumers say that restricting their consumption of animal-based products makes them “feel healthier”
this is far higher than the 27% that cited ethical reasons, including environmental concerns, animal rights
🚀 startups im interested in & would try
lab-grown proteins nutritionally identical to that of cow milk, including casein and whey protein powder
partner brands using perfect day’s proteins include betterland milk, bored cow, brave robot, and more
home appliance that lets you make plant-based milk in less than a minute
yc-backed maker of unreal milk (lab-grown using mammalian cell culture technology), leaving 90% less carbon footprint compared to conventional milk
maker of the world’s first microalgae-based milk that offers more vitamin content that plant-based protein flour
📰 regulatory headwinds
2018: senate defeats a measure that would have protected plant-based companies’ rights to call their products “milk”, “yogurt”, or “cheese”
2021: dairy pride act is reintroduced, requiring the fda to issue guidance for nationwide enforcement of mislabeled imitation dairy products within 90 days
today’s email was a lil’ different in content from my usual stuff… but i hope it was interesting!
always always feel free to email me (firstname.lastname@example.org) to ask any questions! :)
💡 something im thinking about…
🙏 closing comments
all of this is just one ape’s thoughts, but I would love to hear what you want to know about! happy trading!
as always, just another ape's thoughts and opinions – i am no financial advisor! (i am no substitute for professional financial services)
Ask a Wise Ape is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.