Discover more from Ask a Wise Ape
🦍 a 20 year fight: nike vs bape
nike sues a bathing ape
nike, claiming trademark infringement over a number of a bathing ape’s (bape) sneakers, filed a formal complaint
a bathing ape is a japanese clothing brand that has been around for three decades
nike has asked for three times the amount of compensatory damages
why, and why now?
it’s hard (or practically impossible) to deny that bape’s sta sneakers resemble nike’s designs. then the question becomes, how have they been able to get away with this for over ten years? there’s a number of factors:
in 2009, nike and bape reached an agreement that nike would not pursue legal action as long as bape kept its market limited to asia - but recently have been expanding in the states
nike’s on a roll
near the end of last year, nike sued kiy and omi for copying their sneakers as well
the sneaker industry is estimated to be valued at around $86 billion. it is a growing and profitable industry, so it’s in nike’s best interests to protect its brand - so expect that any designs that threaten them will be met with legal action
🙏 since our last post, 6 new apes have joined – please share with your friends to check it out and subscribe!
💡 something im thinking about
traffic cameras in nyc are getting equipped with sound meters identifying noisy vehicles (click image)