🦧 hey dude
icymi: CROX 0.00%↑ (crocs inc.) made an acquisition
back in february, crocs acquired heydude, a then privately-owned casual footwear brand, for $2.5b
heydude’s line of products allowed crocs to expand its portfolio of footwear products
initial reactions
upon news of announcing the acquisition, crocs shares tumbled 11.6% (back in dec. ‘21)
potential reasons being:
a whopping $2.05b out of the $2.5b acquisition was to be paid for with cash
investors were fretting over the deal, doubting how much synergy could come out of the rubber clog and heydude’s casual comfy shoes could have
$2.5b was worth it
CROX 0.00%↑ shares rose 14% today after a expectations beating q3 earnings report
revenue rose 57% year-over-year, thanks to heydude
crocs brand only took up 72% of total revenue, as heydude brought in $270m in q3 only
crocs forsees that the revenues of its hey dude arm should surpass $1b in 2023
happy thursday!