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🦧 let's talk ads

Ape of Omaha
Oct 27, 2022
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🦧 let’s talk ads

 

tiktok’s killing the game

  • unlike the obvious (and sometimes obnoxious) ads we see on instagram or facebook, tiktok ads (imo) are somehow more natural, entertaining, and smooth

  • tiktok ads have a few clear advantages over meta platform ads

    • i.e. cheap cost per click/impression, huge organic (free) reach

 

facebook is struggling

  • META 0.00 reported a decline in revenue for a second consecutive quarter yesterday after hours, sending shares down ~25% today

  • earnings came in at $4.4b for q3, down 52% from the same period last year

  • facebook, instagram, and whatsapp collectively are grappling with a weakening advertising business, showing clear evidence that meta is losing to tiktok, while losing $3.6b in a quarter to "work on" reality labs, its metaverse division

 

audio may be a different market from tiktok’s

  • spotify’s ad business ( SPOT 0.00 ) might still have a chance in this crowded adtech market

  • the company announced 456m monthly active users (20% growth yoy) topping expectation in its q3 report on tuesday

  • ad revenue, now making up 13% of total revenue, has become a "particular growth area", as the platform continues to expand its podcast business

 
 

💡 something im thinking about

new strain of avian influenza wiped out 6 million turkeys

that's all, folks 🐒

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as always, i’m no financial advisor! (i’m no substitute for professional financial services)
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