🦧 let's talk ads
🦧 let’s talk ads
tiktok’s killing the game
unlike the obvious (and sometimes obnoxious) ads we see on instagram or facebook, tiktok ads (imo) are somehow more natural, entertaining, and smooth
tiktok ads have a few clear advantages over meta platform ads
i.e. cheap cost per click/impression, huge organic (free) reach
facebook is struggling
META 0.00 reported a decline in revenue for a second consecutive quarter yesterday after hours, sending shares down ~25% today
earnings came in at $4.4b for q3, down 52% from the same period last year
facebook, instagram, and whatsapp collectively are grappling with a weakening advertising business, showing clear evidence that meta is losing to tiktok, while losing $3.6b in a quarter to "work on" reality labs, its metaverse division
audio may be a different market from tiktok’s
spotify’s ad business ( SPOT 0.00 ) might still have a chance in this crowded adtech market
the company announced 456m monthly active users (20% growth yoy) topping expectation in its q3 report on tuesday
ad revenue, now making up 13% of total revenue, has become a "particular growth area", as the platform continues to expand its podcast business