🦧 let’s talk ads

tiktok’s killing the game

• unlike the obvious (and sometimes obnoxious) ads we see on instagram or facebook, tiktok ads (imo) are somehow more natural, entertaining, and smooth

• tiktok ads have a few clear advantages over meta platform ads

  • i.e. cheap cost per click/impression, huge organic (free) reach

facebook is struggling

• META 0.00 reported a decline in revenue for a second consecutive quarter yesterday after hours, sending shares down ~25% today

• earnings came in at $4.4b for q3, down 52% from the same period last year

• facebook, instagram, and whatsapp collectively are grappling with a weakening advertising business, showing clear evidence that meta is losing to tiktok, while losing $3.6b in a quarter to "work on" reality labs, its metaverse division

audio may be a different market from tiktok’s

• spotify’s ad business ( SPOT 0.00 ) might still have a chance in this crowded adtech market

• the company announced 456m monthly active users (20% growth yoy) topping expectation in its q3 report on tuesday

• ad revenue, now making up 13% of total revenue, has become a "particular growth area", as the platform continues to expand its podcast business

💡 something im thinking about

that's all, folks 🐒

buy me a coffee :)

as always, i’m no financial advisor! (i’m no substitute for professional financial services)